Pride of Britain FundPride of Britain Fund

A helping hand for the nation’s unsung heroes


For 25 years, Pride of Britain has celebrated the extraordinary achievements of the nation's unsung heroes.

But you don't have to do something extraordinary to improve the lives of your community and the people around you.

Every day, people across Britain are doing small things that make a big difference. Whether it's giving kids safe places to play, looking out for neighbours, giving young people hope or simply planting flowers to make their neighbourhood just a little bit brighter, they are all unsung heroes too. And the Pride of Britain Fund is here to support them with cash grants to fund their work.

To mark the 25th anniversary of Pride of Britain, the Pride of Britain Fund is giving £100,000 to supercharge the work of local heroes all over the country. Grants of £500, £1,000 or £2,500 are available, and you can apply for help with work you are doing, or you can nominate someone you know about to receive funding.

The Pride of Britain team will create a shortlist, but the final decision will rest with local communities all over the country, so you will be able to vote on who gets the funding in your area.

Pride of Britain fund empowering ordinary people to do extraordinary things.

Pride of Britain Fund grants are awarded to projects and individuals identified during the Pride of Britain Awards nomination and research process. Unsolicited applications will not be considered unless specifically stated in any special promotional activity.

Click here to nominate an unsung hero for a Pride of Britain Award.

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Pride of Britain
One Canada Square, London. E14 5AP